Todd Herman: The Alter Ego Effect

Today on the Scheer Madness Podcast, Rachel is joined by Todd Herman, creator of the multi-award-winning Leadership & Skills Development Program, 90 Day Year, and author of the WSJ bestselling book, ‘The Alter Ego Effect: The Power of Secret Identities to Transform Your Life’, as well as ‘My Super Me’, a children’s book to help young kids navigate tough stuff.

Todd dives deep into what he calls the “alter ego”, and how it has the power to influence and motivate us to greater heights. Herman also dives into the key differences between “rituals” and “routines”, how ego and identity relate to one another, and some of the best practices to create real change.

For more information about working with our team at Rachel Scheer Nutrition, book a free 30-minute call at and learn more about functional wellness coaching at


Listen ON:




1:40 Todd’s Alter Ego Prepwork

9:34 Rituals vs Routines

11:22 What Does Todd Herman Do?

21:46 Rachel & Todd’s Take on Ego and Identity

29:24 Why Do Humans Focus Excessively on The Negative?

33:25 Todd’s Advice on Creating Change

49:25 Todd’s Use of “Tools” in Nurturing High Performance

1:09:31 Breaking “Unconscious Beliefs”

1:25:47 Change doesn’t have to “Mean” Anything…

1:32:33 Todd Shares the Importance of Rachel’s Work

1:37:32 What is Todd Creating Today?

1:41:00 How to Connect with Todd Herman

1:42:08 Outro


Connect with Todd





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